{"title":"NEW Essentials","description":"","products":[{"product_id":"new-minu-milk","title":"NEW- MINU Milk","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIlluminating and protecting leave-in milk for colour-treated hair. This milky formula hydrates and strengthens hair while helping to maintain colour intensity and vibrancy. Provides heat protection up to 230°C (446 °F), to protect hair during styling. With regenerative green coffee extract, it has antioxidant properties that shield hair from oxidative stress that can lead to colour fading*. Get up to 6.6 times shinier hair**, with a glossy finish that enhances your colour's vibrancy. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e*Instrumental test on colour-treated hair strands. Statistically significant reduction in colour change after UV exposure when using MINU milk vs. untreated hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e **Instrumental test, hair shine increase, hair strands treated with MINU milk vs. untreated hair\u003c\/span\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49135435055356,"sku":null,"price":42.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/2356\/9660\/files\/Davines-70030UCL-MINU-MILK-150ML-8004608300199-1_2000x_1.webp?v=1779802101"},{"product_id":"new-nounou-oil","title":"NEW- NOUNOU Oil","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNourishing and repairing oil for processed and brittle hair. It delivers luminous shine while helping to strengthen hair and protect against breakage. It forms a protective barrier on the hair, leaving it smoother and more resilient with every use. With regenerative lupin extract, it has proteins to strengthen and repair the hair fiber and polysaccharides that lock in moisture. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProvides heat protection up to 230°C (446°F), up to 12.9 times noticeably shinier hair, and up to 5.1 times stronger after one use*.\u003c\/span\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49135435088124,"sku":null,"price":52.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/2356\/9660\/files\/Davines-70036UCL-NOUNOU-OIL-50ML-8004608300236-1_2000x_d0ea3ca5-9876-4697-886e-743b6cf80d38.webp?v=1779800171"},{"product_id":"new-love-curl-co-wash","title":"NEW- LOVE Curl Co-Wash","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA gentle, low-lather cleansing conditioner for wavy and curly hair. It combines cleansing and conditioning in one step, purifying the hair and scalp without stripping natural moisture. It effectively controls frizz, enhances curl elasticity, and maintains natural bounce and hydration. With regenerative baobab pulp, it has carbohydrates to lock in moisture for silky soft hair. Get up to 5.3 times more nourished hair* and 100% less breakge* when used with mask and cream. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e*Instrumental test on hair strands treated with LOVE CURL co-wash, mask and cream vs. untreated hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49135500132604,"sku":null,"price":77.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/2356\/9660\/files\/Davines-70113UCL-LOVE-CURL-COWASH-500ML-8004608300694-1_2000x_0ab72cac-162d-4487-a3fd-c37a45aedbff.webp?v=1779802281"},{"product_id":"new-love-curl-enhancing-milk","title":"NEW- LOVE Curl Enhancing Milk","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eLightweight curl-enhancing milk for curly and wavy hair. It helps prevent breakage, control frizz, and hydrate hair, resulting in improved softness and manageability. It shields hair during heat styling up to 230°C (446°F). With regenerative baobab pulp, it has carbohydrates to lock in moisture, for strong and healthy curls. Use this product to prime, style, and refresh your curls, with the added benefit of up to 72 hours of long-lasting frizz control*.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e*Instrumental test on hair strands treated with LOVE CURL shampoo, conditioner and enhancing milk vs. untreated hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49135500198140,"sku":null,"price":52.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/2356\/9660\/files\/Davines-70122UCL-LOVE-CURL-MILK-250ML-8004608300762-1_2000x_abe6b366-5160-4257-995e-366d64bb1484.webp?v=1779802522"},{"product_id":"new-love-smoothing-lightweight-milk","title":"NEW- LOVE Smoothing Lightweight Milk","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eLightweight smoothing milk for fine to medium frizzy hair. This leave-on milk delivers a silky finish while enhancing natural shine, offering long-lasting frizz control without weighing hair down. It leaves hair smooth, manageable, and radiant, helping to maintain a polished look with a soft, natural feel. With regenerative apple extract, it delivers smoothing and anti-frizz properties. The milk provides heat protection up to 230°C (446°F) and up to 72 hours* of frizz control, ensuring your hair stays sleek and beautiful for days.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e*Laboratory evaluation under high-humidity conditions: hair strands treated with LOVE SMOOTHING lightweight milk vs. untreated hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49135500263676,"sku":null,"price":42.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/2356\/9660\/files\/Davines-70013UCL-LOVE-SMOOTH-MILK-150ML-8004608300090-1_2000x_c7cd913e-4426-45d0-9aeb-de909f1885ba.webp?v=1779803128"},{"product_id":"new-love-smoothing-serum","title":"NEW- LOVE Smoothing Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHydrating smoothing serum for thick and coarse frizzy hair. This lightweight leave-on serum gives long-lasting frizz protection with light control and locks in moisture for hair that's softer, shinier, and visibly smoother. Perfect for taming flyaways and managing unruly strands for a polished and manageable feel. With regenerative apple pulp extract, it is rich in carbohydrates that lock in moisture. Provides heat protection up to 230°C (446°F), it makes hair 2 times smoother, and frizz-free for up to 72 hours*.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e*Laboratory evaluation under high-humidity conditions: hair strands treated with LOVE SMOOTHING serum vs. untreated hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49135500296444,"sku":null,"price":42.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/2356\/9660\/files\/Davines-70012UCL-LOVE-SMOOTH-SERUM-150ML-8004608300083-1_2000x_d6133313-3458-4f38-8511-b7bdf264789f.webp?v=1779806527"},{"product_id":"new-momo-serum","title":"NEW- MOMO Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDeeply moisturizing, yet lightweight serum for dry or dehydrated hair. It delivers intense hydration to hair to restore softness, enhance silkiness, and boost shine while improving overall manageability and combability. With certified regenerative apricot extract, it has polysaccharides to lock in moisture and vitamin A for soft, nourished hair. Visibly revitalize hair with a long-lasting, smooth, and weightless finish. Also provides heat protection up to 446°F (230°C) and gives you up to 11.8 times* more hydrated hair. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e*Instrumental test on hair strands treated with MOMO shampoo, conditioner, and serum vs. untreated hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49135500329212,"sku":null,"price":42.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/2356\/9660\/files\/Davines-70002UCL-MOMO-SERUM-150ML-8004608299981-1_2000x_443ba1eb-8751-4e74-90c3-4055c3c297a6.webp?v=1779806803"},{"product_id":"new-melu-serum","title":"NEW- MELU Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAnti-breakage serum for long, very damaged hair with visible split ends. It visibly improves the appearance of split ends by smoothing and sealing them, for a healthier and more polished finish. With regenerative black chickpea extract, it helps reduce hair breakage, preserves hair's length and integrity, and strengthens weakened tips. Reduce your split ends by 37%* for hair that is visiblly healthier, soft, and shiny. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e*Clinical test conducted on 20 participants with split ends and brittle hair prone to breakage, after 4 weeks of use of MELU shampoo, conditioner and serum.\u003c\/span\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49135501082876,"sku":null,"price":42.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/2356\/9660\/files\/Davines-70020UCL-MELU-SERUM-150ML-8004608300120-1_2000x_41f50740-0a78-4bd6-af2f-7c1159d41da6.webp?v=1779807180"},{"product_id":"new-volu-conditioner","title":"NEW- VOLU Conditioner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFast-acting weightless volumizing conditioner for fine hair that effortlessly detangles without weighing hair down. It helps restore softness and enhance natural body, leaving hair feeling silky and full of movement. With regenerative clementine peel extract, hair looks and feels fuller, giving you +16.6% volumizing effect* after just one use. Experience a lightweight finish that allows for easy styling and natural movement throughout the day.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e*Instrumental test on hair strands. Volume measured as the increase in the surface area of hair treated with VOLU shampoo, conditioner, and hair mist vs. untreated hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":49135501115644,"sku":null,"price":58.3,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/2356\/9660\/files\/Davines-70004SLC-VOLU-COND-250ML-8004608301967-1_2000x_13c426fb-0601-409b-801e-b6ab9c4a52d2.webp?v=1779807354"}],"url":"https:\/\/thelox.ca\/collections\/new-essentials.oembed","provider":"Lox","version":"1.0","type":"link"}